MakersLoft
MakersLoft
Robotics & STEM Education

Current Job Openings Updated 16.11.2024

Marketing Manager

We are seeking a results-driven Marketing Manager with a successful track record in generating leads and developing year-round marketing campaigns. This role is crucial for enhancing our brand visibility, driving enrollment across all programs, particularly our online offerings, and expanding our reach into new markets, including adult education segments. The ideal candidate will have a strong background in lead generation strategies and campaign execution that yields measurable results.

Digital Marketing Specialist

We are seeking a skilled Digital Marketing Specialist with a strong focus on lead generation and campaign management. The ideal candidate will have a proven track record in leveraging SEO, Google Ads (SEM), PPC, and social media advertising (particularly Instagram Ads) to drive traffic and increase enrollment. This role will involve developing, implementing, and optimizing digital marketing strategies that effectively engage our target audience and convert leads into customers. Proficiency in Google Analytics is essential for tracking campaign performance and making data-driven decisions.

Video Content Generator

The Video Editor & Graphics Designer will play a crucial role in creating eye-catching visual content for social media platforms like Instagram and YouTube, as well as digital marketing campaigns. This role involves shooting, editing videos, designing graphics, and developing creative assets that resonate with our target audience and drive engagement.

Social Media Marketing Specialist

We are seeking a creative and results-oriented Social Media Marketing Specialist to enhance our brand presence and engagement across platforms such as LinkedIn, Instagram, Facebook, and YouTube. The ideal candidate will have a strong understanding of social media strategies that drive audience engagement, brand awareness, and lead generation. This role involves creating compelling content, managing social media campaigns, and analyzing performance metrics to optimize our social media efforts. 

J​ob Title: Marketing Manager 
Location: Whitefield, Bangalore (on-site)
Job Summary:
We are seeking a results-driven Marketing Manager with a successful track record in generating leads and developing year-round marketing campaigns. This role is crucial for enhancing our brand visibility, driving enrollment across all programs, particularly our online offerings, and expanding our reach into new markets, including adult education segments. The ideal candidate will have a strong background in lead generation strategies and campaign execution that yields measurable results. 
Key Responsibilities:
  • Lead Generation: Develop and implement effective lead generation strategies across various channels (SEO, PPC, email marketing, social media) to attract potential customers.
  • Campaign Development: Plan, execute, and optimize marketing campaigns throughout the year to maximize engagement and conversion rates.
  • Performance Analysis: Monitor and analyze campaign performance metrics to assess effectiveness, making data-driven adjustments to improve results.
  • Content Strategy: Collaborate with the content team to create compelling marketing materials that resonate with target audiences and drive interest in our programs.
  • Market Research: Conduct market analysis to identify trends, customer needs, and competitive landscape to inform strategic decisions.
  • Budget Management: Manage the marketing budget effectively, prioritizing spending to maximize return on investment (ROI) from lead generation efforts.
  • Collaboration: Work closely with sales and education teams to align marketing initiatives with business goals and ensure a seamless customer journey.
Qualifications:
  • Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
  • Minimum of 5 years of experience in marketing management or lead generation roles.
  • Proven success in developing and executing lead generation campaigns that drive measurable results.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Proficiency in digital marketing tools and platforms (e.g., CRM systems, Google Analytics).
  • Excellent verbal and written communication skills, with the ability to craft persuasive messaging.
  • Creative thinker with strong project management skills and attention to detail.
Application Process:
Interested candidates should submit their resume to info@makersloft.in along with a cover letter detailing their relevant experience and vision for MakersLoft's marketing strategy.
​Job Title: Digital Marketing Specialist  
Location: Whitefield Bangalore (On-site)
Job Summary:
We are seeking a skilled Digital Marketing Specialist with a strong focus on lead generation and campaign management. The ideal candidate will have a proven track record in leveraging SEO, Google Ads (SEM), PPC, and social media advertising (particularly Instagram Ads) to drive traffic and increase enrollment. This role will involve developing, implementing, and optimizing digital marketing strategies that effectively engage our target audience and convert leads into customers. Proficiency in Google Analytics is essential for tracking campaign performance and making data-driven decisions. 
Key Responsibilities:
  • SEO Strategy: Optimize website content and structure to improve organic search rankings and increase website traffic through effective SEO practices.
  • PPC Management: Develop and manage Google Ads campaigns, ensuring optimal performance through keyword research, ad copy creation, and bid management.
  • Social Media Advertising: Create, execute, and monitor Instagram Ads campaigns aimed at generating leads and enhancing brand awareness.
  • Campaign Development: Design comprehensive digital marketing campaigns across various channels (email marketing, social media, content marketing) to drive engagement and conversions.
  • Performance Tracking: Utilize Google Analytics to monitor campaign performance, analyze user behavior, track conversions, and report on key metrics to assess effectiveness.
  • Lead Generation: Implement strategies to capture leads through landing pages, forms, and targeted advertising efforts.
  • Content Creation: Collaborate with the content team to produce engaging marketing materials that align with our brand voice and resonate with our audience.
  • Market Research: Conduct ongoing analysis of market trends, competitor activities, and customer preferences to inform marketing strategies.
Qualifications:
  • Bachelor’s degree in Marketing, Digital Media, or a related field.
  • Minimum of 3 years of experience in digital marketing with a strong emphasis on lead generation.
  • Proven success in managing SEO initiatives, Google Ads (SEM), PPC campaigns, and social media advertising.
  • Proficiency in Google Analytics for tracking campaign performance and deriving actionable insights.
  • Strong analytical skills with the ability to interpret data and optimize campaigns based on performance metrics.
  • Excellent verbal and written communication skills with a knack for creating compelling content.
  • Ability to work independently as well as collaboratively within a team environment.
Application Process:
Interested candidates should submit their resume along with a cover letter detailing their relevant experience and vision for MakersLoft's digital marketing strategy to info@makersloft.in

​Video Content Generator

Job Summary:

The Video Editor & Graphics Designer will play a crucial role in creating eye-catching visual content for social media platforms like Instagram and YouTube, as well as digital marketing campaigns. This role involves shooting, editing videos, designing graphics, and developing creative assets that resonate with our target audience and drive engagement.

Key Responsibilities:

Video Editing: Create / record, edit and produce high-quality videos tailored for social media and digital marketing, including Instagram Stories, Reels, YouTube videos, and digital ads. Optimize video content for various platforms, ensuring proper formatting, dimensions, and quality. Integrate music, voiceovers, subtitles, and special effects to enhance the viewer experience. Maintain an organized library of video assets and manage content workflows efficiently. 
Graphics Design: Design visually compelling graphics for social media posts, banners, thumbnails, ads, and other digital marketing materials. Create cohesive visual content that aligns with our brand identity and marketing strategies. Follow templates and style guides to ensure consistency across all digital content. 
Qualifications: Proven experience as a Video Editor and Graphics Designer, particularly in social media and digital marketing contexts. Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and graphics design tools like Canva & Adobe Photoshop and Illustrator. Strong portfolio demonstrating experience in creating content for social media and digital advertising. Creative thinking and attention to detail with a strong understanding of visual storytelling. Ability to work independently and collaboratively in a fast-paced environment. Excellent organizational skills and the ability to manage multiple projects simultaneously. Knowledge of animation, motion graphics, and 3D design is a plus. 
Educational Background: A degree or certification in Graphic Design, Visual Arts, Media Production, Marketing, or a related field is preferred. 
How to Apply: Interested candidates are invited to submit their resume, cover letter, and a portfolio of relevant work to info@makersloft.in. Please include "Video Editor & Graphics Designer Application" in the subject line.

​Job Title: Social Media Marketing Specialist  
Location: Whitefield, Bangalore (on-site)
Job Summary:
We are seeking a creative and results-oriented Social Media Marketing Specialist to enhance our brand presence and engagement across platforms such as LinkedIn, Instagram, Facebook, and YouTube. The ideal candidate will have a strong understanding of social media strategies that drive audience engagement, brand awareness, and lead generation. This role involves creating compelling content, managing social media campaigns, and analyzing performance metrics to optimize our social media efforts. 
Key Responsibilities:
  • Social Media Strategy: Develop and implement comprehensive social media strategies that align with business goals and target audience engagement across LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms.
  • Content Creation: Produce high-quality, engaging content (text, images, videos) tailored to each platform that resonates with our audience and promotes our programs effectively.
  • Community Engagement: Actively engage with followers by responding to comments, messages, and mentions to foster a positive online community and build relationships with our audience.
  • Campaign Management: Plan and execute social media advertising campaigns to support marketing initiatives, ensuring optimal reach and engagement.
  • Performance Analysis: Monitor social media metrics using tools like Google Analytics and platform-specific insights to assess campaign performance and identify areas for improvement.
  • Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and best practices to keep our content fresh and relevant.
  • Collaboration: Work closely with marketing, sales, and content teams to ensure cohesive messaging and branding across all channels.
  • Reporting: Generate regular reports on social media performance metrics, providing insights and recommendations for future strategies.
Qualifications:
  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 2-3 years of experience in social media marketing or management with a focus on engagement strategies.
  • Proven track record of developing successful social media campaigns that drive engagement and lead generation.
  • Strong knowledge of social media platforms (LinkedIn, Instagram, Facebook, YouTube) and their best practices.
  • Proficiency in using social media management tools (e.g., Hootsuite, Buffer) and analytics tools (e.g., Google Analytics).
  • Excellent writing, editing, and communication skills with the ability to adapt tone for different audiences.
  • Creative mindset with strong problem-solving skills and attention to detail.
  • Ability to work collaboratively in a fast-paced environment while managing multiple projects.
Application Process:
Interested candidates should submit their resume to info@makersloft.in along with a cover letter detailing their relevant experience and vision for MakersLoft's social media strategy.